In coming up with a new entrepreneurial business idea, I developed the Whiskey Barber Shop. This shop would cater to individuals looking to get their haircut in a unique and upscale environment where they would be surrounded by an array of whiskey, bourbon and scotch. When designing this brand, I used neutral & deep colors as well as old school barbershop themes to compliment my desired outcome. I created promotional pieces, a dual menu with barber shop prices and whiskey prices, a store-front exterior and a customized aftershave gel meant to reflect the appearance of a whiskey nip.