To celebrate LabCentral’s first decade, we set out to tell a story much larger than a milestone anniversary. The challenge was to transform ten years of data, founder stories, scientific breakthroughs, and community impact into a narrative that felt both meaningful and memorable.

The visual concept centered on concentric circles of ten, a graphic device inspired by the ripple effect of innovation. Each breakthrough, founder, mentor, and partnership contributes to something larger, extending far beyond the walls of the incubator. This visual system became the foundation for a multi-channel campaign that included a digital impact report, experiential event installations, motion graphics, environmental design, and a condensed print publication. Working closely with agency partners and internal stakeholders, I helped shape the creative direction across every touchpoint, ensuring the campaign celebrated not only what LabCentral had accomplished, but the thousands of people who made that impact possible.