In my role as the Brand Design Manager at Sum Studios, a creative hub in Malden, I’ve spearheaded the creative direction for our brand and digital presence.

I have shaped the company’s brand identity and produced essential collateral. This involved selecting appropriate web hosting platforms and curating assets for our website. Additionally, I implemented a booking system to facilitate hourly room rentals, enhancing user experience and enabling seamless transactions.

I’ve created a digital marketing strategy, prioritizing key channels such as Facebook and Instagram to engage our target demographics effectively. This focuses on visual content categories tailored to our audience personas, including information on member shows, photographs showcasing our studio spaces, and lighthearted content to resonate with our community.