At LogicManager, I served as Creative Lead for a B2B risk management SaaS platform, joining as the second member of the startup marketing team during a period of rapid growth. My role spanned brand storytelling, campaign development, presentations, social media, video, and large-scale event design.

A core part of my approach was starting with the “why” behind each business challenge before translating it into visual and narrative solutions. Over time, this perspective helped shape not only day-to-day creative work, but also how the team approached consistency and decision-making across marketing output. As the function matured, I became responsible for final creative review across the marketing team, helping ensure quality and cohesion across all brand touchpoints.